Links January 6, 2012

Analysis: What did Ipsos-Reid mean about “northern British Columbia” in the Enbridge pipeline poll?

A poll by Ipsos-Reid, commissioned by Enbridge, released on Jan 4, 2012, gauging support for the Northern Gateway Pipeline, has become almost as controversial as the pipeline itself.

Ipsos-Reid says their “poll conducted on behalf of Enbridge shows that British Colombians are more likely to support than oppose the proposed Northern Gateway Pipelines Project.”

Most important, according to Ipsos-Reid, a majority of British Columbians are not familiar with the Northern Gateway project.

Environmental groups and media reports look at the that unfamiliarity and question whether or not the poll actually represents the views of people in British Columbia.

There were also pointed questions here in northwestern British Columbia about the figures that showed strong support, 55 per cent in what Ipsos-Reid called “northern British Columbia.”

There were also questions from those familiar with the pipeline project, posted on Facebook, Twitter and blogs about the term “oil” used by Ipsos-Reid in its poll questions.

The question
As you may know, Enbridge is the company leading the Northern Gateway Pipelines Project, which is a proposal to build an underground pipeline system between near Edmonton, Alberta and Kitimat, in northern BC. One pipeline will transport oil to Kitimat for export by tanker to China and other Asian markets. A second pipeline will be used to import condensate (a product used to thin oil products for pipeline transport) to Alberta.

Northwest Coast Energy News asked Ipsos-Reid vice -president of public affairs Kyle Braid for clarification.

Overall results

According to Ipsos-Reid, the poll shows slightly more than four-in-ten (42%) residents say they are “very familiar” (5%) or “somewhat familiar” (37%) with the project described above. Another three-in-ten (30%) are “not very familiar” and one-quarter (25%) are “not at all familiar” with the project.

Familiarity (“very” or “somewhat”) is higher among Northern residents (61%), men (48% vs. 37% of women) and older residents (53% of 55+ years vs. 43% of 35-54 years, 30% of 18-34 years).

According to the poll, support for the project is well ahead of opposition. Nearly half (48% overall, 14% “strongly”) of British Columbians say they support the project, compared to one-third (32% overall, 13% “strongly”) in opposition. Two-in-ten (20%) are undecided about the project.

Project support leads opposition in all regions, among both genders and among all age groups. Project support is highest among Northern residents (55%), men (58% vs. 38% of women) and older residents (58% of 55+ years vs. 47% of 35-54 years, 38% of 18-34 years).

Ipsos-Reid says it asked all respondents, on an open-ended basis, to name one main project benefit and one main project concern.
The top project benefit, mentioned by half (51%) of British Columbians, is “employment/ economic benefits”. Less frequently mentioned benefits include “export/trade benefits” (10%) and “better/ safer mode of transport” (5%).

The top mentioned project concerns include “general environmental concerns” (43%) and “risk of spills/leaks” (21%). Less frequently mentioned concerns include “general safety/ protection concerns“(7%), “pollution/ contamination” (5%) and “cost/ expenses” (5%).

In an interview with The Vancouver Sun, Enbridge Northern Gateway spokesman Paul Stanway said the poll, released exclusively to Postmedia News, will set a “proper context” for the launch of National Energy Board hearings into Northern Gateway that begin this month in northern B.C.

“The argument often made by our opponents that there is overwhelming opposition from British Columbians in general, and I think that’s far from being an accurate view of what’s going on,” Stanway told the Sun.

Defining the North

As with all polls, the margin of error raises with the smaller number of people questioned as part of the larger sample. Ipsos-Reid acknowledges this when it says

These are the findings of an Ipsos-Reid poll conducted on behalf of Enbridge. The poll of 1,000 adult British Columbians was conducted online using Ipsos-Reid’s national online household panel between December 12 and December 15, 2011. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.1 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample’s regional and age/sex composition reflects that of the actual BC population according to 2006 Census data.

So what does Ipsos-Reid mean by northern British Columbia?

Braid responded by e-mail, saying the polling company follows regional districts as defined by BC Statistics. “In lieu of providing a list of those districts, an approximate break is everything Williams Lake and above is considered North,” Braid said.

As published on the table (Tables from Ipsos-Reid Northern Gateway poll pdf) handout on the website, Ipsos-Reid interviewed 168 people in “northern British Columbia.” Braid says the 168 people represents 17% of the sample. These interviews would have been weighted down to about 7% in the overall results to reflect the actual population of the North in BC. The margin of error in the North is about +/-7.6%, 19 times out of 20.

Northwest Coast Energy News asked Braid if he knew how much of the sample represents respondents who live along the pipeline route. He replied, “I do not know how many of the Northern interviews were along the pipeline route.”

That likely means that the northern margin of error is much higher. If all of British Columbia north of Williams Lake is looked at carefully, there are actually three subregions within the Ipsos-Reid sample.

West of Prince George there is strong opposition to the pipeline. East and northeast of Prince George, especially in the oil and natural gas fields around the Peace River region, there is strong support for the energy industry and the pipeline. South of Prince George, toward Williams Lake, far away from the pipeline route and not involved in hydrocarbon energy extraction, it is most likely that the respondents there would fall into the “unfamiliar” category.

Oil or bitumen?

For those who live along the pipeline route, the fact that the Northern Gateway pipeline will be carrying diluted bitumen, not standard crude oil, is a key factor among those opposing the pipeline.

In response to the question about use of the oil, Braid responded. “On the use of the word “oil”, I know that few average British Columbians know what bitumen is, so that’s no good. And we also try to avoid the use of loaded words like “tar sands” in these interviews. Using a loaded word results in a question that’s biased in one direction. And if I’m using the arguments of opponents, then maybe I should also be pointing out the economic benefits of the project? I believe it’s better to keep the question as clean as possible with no messaging. And finally, is it really necessary to say that Alberta oil is from the oilsands – what else would it be?”

There are a couple of problems with Braid’s response, which we looked at in an earlier analysis of media coverage during the Keystone XL debate.

As was pointed out in that article, in all its filings with the Northern Gateway Joint Review, Enbridge uses the terms “bitumen,” “diluted bitumen,” or “dilbit,” not oil. Bitumen is not the “bubbling crude,” the boomer generation would remember from the Beverly Hillbillies or the oil covered James Dean in Giant.

As media critics have pointed out, the use of “oil sands” is considered a loaded term by the environmental critics, who prefer “tar sands.” The neutral term is bitumen.

Thus it can be argued the use of oil instead of bitumen, even if the poll respondents are not that familiar with the subject, is itself “a loaded word [that] results in a question that’s biased in one direction.”

Braid’s other point “And finally, is it really necessary to say that Alberta oil is from the oilsands – what else would it be?” It would be conventional crude, which has been coming out of wells in Alberta since 1948, that bubbling crude, not bitumen.

Finally “And if I’m using the arguments of opponents, then maybe I should also be pointing out the economic benefits of the project?” That leads to the other major criticism of the poll from environmentalists, that the poll had no questions about the economic consequences to British Columbia’s tourist and sports fishing industries from any “full bore” (a term used in the JRP filings) pipeline break or even minor pipeline breach or the costs of cleaning up from a major tanker disaster as well as the consequences for tourism and the sports and commercial fisheries from a tanker oil spill.

Critics have pointed to the fact that Enbridge commissioned the poll to question its credibility, and while who pays is always a factor in looking at any polling data, overall any polling company’s success depends on the long term accuracy of its findings. In this case, it is more likely that Ipsos-Reid itself should be included in the “unfamiliar” category.

Ipsos-Reid news release on the Northern Gateway Pipeline poll

 

Related Links

Enbridge Northern Gateway blog New poll shows strong B.C. support for Gateway

CBC News  48% support for northern B.C. pipeline, says poll

Vancouver Observer Enviros question methodology of Enbridge poll disputing Northern Gateway pipeline opposition

 

West Coast Environmental Law responds to Ethical Oil’s attack ads

West Coast Enviromental Law, the first target of the attack ads by the Ethical Oil activist group has responded in a statement from Executive Director and Senior Counsel, Jessica Clogg who said: “Our campaigns are not dictated by the sources of our funding. Rather, we seek funding to support the environmental initiatives we decide on as a British Columbia organisation with deep roots in communities around the province.”

The Alberta based pro bitumen sands lobby group Ethical Oil, using figures from Vancouver blogger Vivian Krause are attacking any group opposing the bitumen sands and pipelines who may receive backing from foundations or other groups based outside of Canada.

“Our funding to support ordinary Canadians in keeping our magnificent north Pacific Coast free from the threat of oil tankers and oil spills is dwarfed by that of oil producers and refiners, which put up $100 million to promote the Northern Gateway project and push it through the regulatory review,” Clogg said.

A  statement on its website “Why West Coast is fighting Enbridge (it’s not the funding)” says in part:

Through our environmental legal aid services, citizens and community groups who could not otherwise afford it are able to participate meaningfully and democratically in decisions about resource development that have the potential to profoundly affect their lives.
Back in the ‘70s when a broad citizens’ coalition brought to a halt a proposed oil pipeline to an oil port at Kitimat, BC West Coast lawyers were there to support them. And we are there today for these northern communities as they once again face the threat of environmental devastation from oil pipelines and tankers….
Our belief remains strong today, as then, that our salmon-rich north Pacific coast and rivers should remain free from oil supertankers and the threat of oil spills….
This goal, like the other long-term strategic priorities of West Coast Environmental Law is set by our board and staff, informed by the deep connections we have forged over many decades with communities in every corner of the province. Without the generosity of our supporters, including dedicated individuals and foundations on both sides of the border, the work of our non-profit charity to protect the environment through law would not be possible. But we, not our funders, decide what issues we will focus on.

 

Joint Review releases first round schedule, Gateway ruling put off for a year

Energy  Hearings

The Northern Gateway Joint Review Panel has released its schedule for first round hearings for the Northern Gateway Pipeline.

The panel will visit most of the towns along the pipeline route and the coast.  One surprise is that the bulk of the northwestern hearings will be held in Prince Rupert, not Kitimat as expected.  Kitimat,  where the pipeline will reach the sea and where the terminal will be gets just two days of hearings.  There will be eight days of formal hearings in Prince Rupert.  While this may be a logistical decision, there isn’t that much accommodation available in Kitimat, the decision shows that the panel seems to consider Kitimat no different than any other community along the pipeline route.  Prince Rupert is not on the planned pipeline route (at least at this time)  There are also  six days of hearings in Edmonton, which is logical, since that city is the headquarters of the energy industry.

Here is the schedule as posted on the website of the Canadian Environmental Assessment Agency

Location Venue Date and Start Time
Kitimat, BC Riverlodge Recreation Center
654 Columbia Avenue West
10 and 11 January 2012
Starting at 9:00 a.m.
Terrace, BC Sportsplex
3320 Kalum Street
12 January 2012
Starting at 1:00 p.m.
Smithers, BC Hudson Bay Lodge and Convention Centre
3251 East Highway 16
16 January 2012
Starting at 9:00 a.m.
Burns Lake, BC Island Gospel Fellowship Church
810 Highway 35
17 January 2012
Starting at 1:00 p.m.
Prince George, BC Ramada Hotel Downtown
444 George Street
18 January 2012
Starting at 6:00 p.m.
Edmonton, AB Wingate Inn Edmonton West Hotel
18220 – 100th Avenue
24, 25, 26, 27, 30 and 31 January 2012
Starting at 9:00 a.m.
Fort St. James, BC Royal Canadian Legion, Branch no. 268
330 – 4th Avenue East
2 February 2012
Starting at 9:00 a.m.
Bella Bella, BC Heiltsuk Elders Building 3 February 2012
Starting at 6:30 p.m.
4 February 2012
Starting at 9:00 a.m.
Prince Rupert, BC North Coast Meeting and Convention Centre
240 – 1st Avenue West
16, 17, 18, 20, 21, 22, 23 and 24 February 2012
Starting at 9:00 a.m.
Masset, BC Howard Phillips Community Hall 1590 Cook Street 28 February 2012
Starting at 9:00 a.m.
Queen Charlotte City, BC Queen Charlotte Community Hall134 Bay Street 29 February 2012
Starting at 1:00 p.m.
Grande Prairie, AB Quality Hotel and Conference Centre
11201 – 100 Avenue
26 March 2012
Starting at 6:00 p.m.
27 and 28 March 2012
Starting at 9:00 a.m.
Courtenay, BC To be determined 30 and 31 March and 2 and 3 April 2012
Starting at 9:00 a.m.

Other locations where the venue availability and logistics have not yet been confirmed include: Klemtu, BC, Hartley Bay, BC, Kitkatla, BC and Bella Coola, BC.

After the Panel has heard all oral evidence, it will then hear oral statements and will follow this estimated schedule.

Estimated Time Frame Activity
Late March – July 2012 Oral statements from registered participants who live in or near the proposed Project area.
September – October 2012 Final hearings where the applicant, intervenors, government participants and the Panel will question those who have presented oral or written evidence.
November 2012 – March 2013 Oral statements from registered participants who do not live in or near the proposed Project area (i.e. Kelowna, Port Hardy, Victoria, Vancouver, and Calgary).
April 2013 Final argument from the applicant, intervenors and government participants.

That schedule means that the Joint Review Panel will not make any decision on the pipeline until the end of 2013. In the original schedule, final arguments were to be held in June 2012, with a final decision in early fall.

Kent attacks foreign “mischief” in opposition to Gateway:Sunmedia

Politics Environment

Environment minister Peter Kent  has attacked critics of the Northern Gateway pipeline while speaking to reporters at the climate conference in Durban, South Africa,  Sunmedia/Quebecor reports.

Foreigners funding ‘mischief’ against Canada’s oilsands: Kent

Environment Minister Peter Kent has warned that some of the opposition to the Enbridge Northern Gateway pipeline, which would run from Alberta’s oilsands to a new marine terminal in Kitimat, B.C., is not genuine.

“Our government is concerned about some outside finances that have come in to interfere and obstruct what is a legitimate development of … responsibly developed and sustainably developed Canadian resources,” Kent said from a climate conference in Durban, South Africa.

US State Department delays Keystone approval until 2013, new route likely if approved

Energy Environment Politics

 Updated 1915 Nov. 10, with link to TransCanada statement, 1940 with more reaction.

The United States Department of State has delayed approval of the controversial Keystone XL pipeline until 2013.

A news release posted on the State Department’s website confirmed earlier media speculation about a delay in the pipeline project approval until after the current US presidential election cycle.

Based on the Department’s experience with pipeline project reviews and the time typically required for environmental reviews of similar scope by other agencies, it is reasonable to expect that this process including a public comment period on a supplement to the final EIS [Environmental Impact Statement]…  could be completed as early as the first quarter of 2013. After obtaining the additional information, the Department would determine, in consultation with the eight other agencies…  whether the proposed pipeline was in the national interest, considering all of the relevant issues together. Among the relevant issues that would be considered are environmental concerns (including climate change), energy security, economic impacts, and foreign policy.

The State Department release also indicates that,if the Keystone XL pipeline is approved, it will likely be rerouted around environmentally sensitive areas, further delaying construction and likely raising costs for TransCanada, the company that wants to build the pipeline. The release says that the State Department has been “conducting a transparent, thorough and rigorous review of TransCanada’s application.”

As a result of this process, particularly given the concentration of concerns regarding the environmental sensitivities of the current proposed route through the Sand Hills area of Nebraska, the Department has determined it needs to undertake an in-depth assessment of potential alternative routes in Nebraska…

During this time, the Department also received input from state, local, and tribal officials. We received comments on a wide range of issues including the proposed project’s impact on jobs, pipeline safety, health concerns, the societal impact of the project, the oil extraction in Canada, and the proposed route through the Sand Hills area of Nebraska, which was one of the most common issues raised….

The concern about the proposed route’s impact on the Sand Hills of Nebraska has increased significantly over time, and has resulted in the Nebraska legislature convening a special session to consider the issue.

The CEO of TransCanada, Russ Girling, reacting to news that the US State Dept. has delayed approval of the Keystone XL pipeline said Thursday, Nov. 10, 2011, “This project is too important to the U.S. economy, the Canadian economy and the national interest of the United States for it not to proceed.”

 
Girling also said, “”We remain confident Keystone XL will ultimately be approved.

The premier of Alberta, Alison Redford called the decision “disappointing,” saying in a news release:

“It is disappointing that after more than three years of exhaustive
analysis and consultation on this critical project, we find out that a
decision will be delayed until early 2013. Our position has always been
clear that we respect and understand that approval of the pipeline is a
U.S. domestic matter, but the fact remains that Keystone XL is a key
piece of infrastructure for our province. I sincerely hope that the
State Department made this decision based on science and evidence and
not rhetoric and hyperbole from very well-organized interest groups.


Alberta is steadfastly committed to this project and my government will
continue to advocate that we are the safest, most secure and responsible
source of oil for the United States. I will seek immediate answers
from U.S. officials to determine why this decision was made and how the
process will unfold going forward.


The industry group the American Petroleum Institute was less diplomatic than Redford, in its own words, the API “blasted” the decision and directly blaming what it called “radicals.”

This decision is deeply disappointing and troubling. 
Whether it will help the president retain his job is unclear, but it
will cost thousands of shovel-ready opportunities for American workers,”
said API President and CEO Jack Gerard.


“There is no real issue about
the environment that requires further investigation, as the president’s
own State Department has recently concluded after extensive project
reviews that go back more than three years.  This is about politics and
keeping a radical constituency opposed to any and all oil and gas
development in the president’s camp in November 2012.

There has been speculation that cancellation or delay of the Keystone XL project would increase pressure to build the Enbridge Northern Gateway pipeline.

Related:

Salon article calls Northern Gateway Keystone’s “evil twin”, asserts pipeline will never be built

Energy Environment Commentary

Michael Byers, the Canada Research Chair in Global Politics and International Law at UBC, writes about the proposed Northern Gateway pipeline in Salon.com, largely for an American audience, calling the pipeline The evil twin of the Keystone XL oil pipeline

U.S. opponents of the proposed Keystone XL oil pipeline should take take note: One of the greatest weaknesses of the proposed 1,980 mile-long pipeline from Canada’s tar sand fields to refineries in Texas actually lies in British Columbia on Canada’s west coast.

That’s where a second pipeline (“Northern Gateway”) could link the tar sands of central Canada to coastal British Columbia.

The U.S. State Department has accepted assertions that the production of heavy oil will increase regardless of whether Keystone XL is built, because the Northern Gateway pipeline would bring oil for shipment to China. Denying permission for Keystone XL would not promote the U.S. national interest in reducing greenhouse gas emissions, the State Department says, because China will use the energy anyway.

Byers then goes on to describe in great detail the opposition to the pipeline in British Columbia from First Nations and residents of the northern part of the province. He also describes growing opposition to the expansion of the Kinder Morgan pipeline to Vancouver. (See today’s story Kinder Morgan buys natural gas pipeline) especially the hazards of sending tankers through Second Narrows.

From all that Byers concludes:

In short, there’s a bit of snake oil in the pipeline-to-China assumptions. The U.S. State Department must assess the full environmental impact of Keystone XL. It cannot ignore the carbon footprint of Canada’s tar sands because of an alternative pipeline to China that does not exist and will likely never be built.

It seems that Byers is certainly jumping to conclusions that the Northern Gateway will never be built, especially since Prime Minister Stephen Harper, and cabinet ministers John Moore and Joe Oliver has said it is in the national interest that the Northern Gateway should proceed.

Accuracy is the best neutrality. It’s all about the bitumen.

Editorial

Memo to my media friends and colleagues:

Last Tuesday, Sept. 20, 2011, the District of Kitimat sponsored an “educational forum” here at Mount Elizabeth Theatre on the controversial Northern Gateway pipeline project which, if approved, would carry bitumen from Alberta  to the port of Kitimat and on to Asia.
.
There was an hour of presentations  covering all sides the debate, followed by a question and answer period.

551-ngatepanel-thumb-500x230-550.jpgThe Enbridge educational forum in Kitimat, Sept. 20, 2011.  Left to right, Ellis Ross, Chief Counsellor, Haisla First Nation,  Mike Bernier, mayor of Dawson Creek, Greg Brown, environmental consultant and John Carruthers, President Enbridge Northern Gateway  Pipelines. (Robin Rowland/ Northwest Coast Energy News)

Throughout those two hours, the word used to describe the substance that could come to Kitimat through that pipeline was the word “bitumen.”   Panelists Ellis Ross, Chief Councillor of the Haisla First Nation,  John Carruthers, president of Enbridge Northern Gateway Pipelines talked about “bitumen,” so did environmental consultant Greg Brown, they all spoke about “bitumen.”  The questions from the audience were about “bitumen.”

Of course, after a couple of years of hearings,briefings and educational forums on the Northern Gateway pipeline project, with more to come (especially when the Joint Review Panel’s formal hearings begin here in January) the people of Kitimat are used to the word “bitumen.” Everyone from grade school kids to seniors know the right words to use, especially since Kitimat is also the site of proposed liquified natural gas projects (which introduced a whole new set of terminology.) 

When we talk about (and sometimes debate) the Northern Gateway project on the cross trainers and treadmills at the Riverlodge gym, the word used is “bitumen.”

While the Kitimat meeting was underway the rest of the continent, and especially the media  was focused on another pipeline project, the proposed Keystone XL project that would carry bitumen from Alberta down to Texas to be refined there.

So it was no real surprise when Open File Ottawa ran a short item by freelancer Trevor Pritchard on the debate over media use of the words “oils sands” vs the words “tar sands.”
  

Type in “Alberta tar sands” into Google, and you get 852,000 results. Perform a search for “Alberta oil sands” instead, and you end up with 334,000 results–not even half that. And if you change “Alberta” to “Alberta’s,” the gap widens even further.
So why do most media outlets tend to default to the phrase “oil sands”? Is “tar sands” pejorative? Or do both terms carry their own bias?

Pritchard pointed back to an article in the Tyee posted after the Calgary Herald attacked the late NDP leader Jack Layton for using the term tar sands.

Tyee quoted the Calgary Herald editorial (no longer visible on the web)this way:

Interestingly, the Calgary Herald didn’t so much take issue with the statements themselves, as it did with his vocabulary.
“It’s not what Layton said,” read an editorial from early April. “It’s the loaded and inaccurate language he used repeatedly, referring to the oil sands as ‘dirty’ and ‘tar sands’ — a word that’s part of the propaganda lexicon for radical environmentalists.”

Nearly two weeks later, the Herald was still ruminating about Layton’s and Obama’s language choices.
“Tar sands is inaccurate and pejorative,” wrote columnist Paula Arab.

In today’s polarized world, you might expect the Calgary Herald, in the centre of the Alberta oil patch, to be in favour of the term “oil sands” 

However, most of the mainstream media seem to have bought into the idea that if the sandy hydrocarbons found in northern Alberta are called “tar sands” (it certainly looks and smells and feels like tar) it is pejorative, while “oil sands” are neutral. As comments on both the Tyee and Open File stories show, those who tend toward the environmental point of view consider the term “oil sands” energy industry spin.

Open File asked the Canadian Press for their take on the subject, since the CP  Stylebook (like its equivalent from the AP in the United States) is considered the usage Bible not only for the Canadian media for most non-academic writing in the Canada.

Senior Editor  James McCarten responded:

Canadian Press style calls for the use of the term “oilsands” (all one word), as it is both the official term used by the petroleum industry and the least susceptible to misinterpretation or misunderstanding. It is also in keeping with accepted style for terms like “oilpatch” and “oilfield” — consistency is a critical element of any effective writing style.
It’s also important to choose the most neutral term available.

“Tarsands,” while at one time the industry’s chosen term, has been appropriated in recent years by opponents of the oil industry and has taken on political connotations, so we choose to avoid it.

To which commenter Raay Makers responded:

So let me get this straight: CP deems the term preferred by the petroleum industry “neutral,” while the term “appropriated” by opponents of the oil industry isn’t. They obviously have misconceptions of the meaning of the term neutral.

An hour after I read the Open File story,  I turned to CBC TV News and watched Margot McDiarmid’s item on the Keystone debate.  In her first reference to the Keystone pipeline, McDiarmid used the term “oil sands bitumen”  to describe what would go through the Keystone to Texas.  Relatively accurate. But then at the end of her item she said “oil” would be flowing through the Northern Gateway Pipeline to Kitimat.

Even though I worked in radio or TV for three decades and know the necessity to keep things as simple as possible  in a short item, I was appalled.  To describe the bitumen that is going  through those pipelines simply as “oil” is misleading and inaccurate.

If you’ve sat through briefings, attended hearings and read the documents, it is clear that bitumen behaves differently in a pipeline from conventional oil, whether it is crude oil or refined oil.

That difference is at the heart of the debate over both pipelines. It appears that no one outside  of the local media here in Kitimat and media along the Northern Gateway route seems to understand that difference, not even at the centre of the current debate about the Keystone XL in Nebraska.

So I checked. What term is the media using to describe what will flow through the Keystone and Northern Gateway pipelines?  The media is all over the place, calling it oil, crude oil, crude, tar sands oil, oil sands crude, oil sands bitumen.

I first checked the CBC.ca site:
 
 Max Paris in the written story tied to McDiarmid’s item uses “oil sands bitumen,”  the CBC interactive uses “oil sands crude.”

Today’s New York Times uses the term “oil pipeline” to describe the Keystone project.

In a Nebraska local paper, the Omaha World Herald, reporter Paul Hammel describes it as “a crude-oil pipeline”

In another local paper, the  Lincoln Nebraska, Journal Star   reporter Art Hovey uses “oil.”

An Associated Press story today, (at least as it appears on the Forbes site) is totally inconsistent, with the web friendly summary speaks about Keystone XL carrying “tar sands oil,” but the main body of the story calls it “oil.”

Reuters uses the term “oil” in this story 

An editorial  from Bloomberg uses “oil” in the lead

On first look, it might seem wrong to allow TransCanada Corp. to build the 1,700-mile Keystone XL pipeline to carry oil from Alberta, Canada, to the U.S. Gulf Coast. 

It goes on to eloquently describe the situation in Alberta’s sandy hydrocarbons

What’s more, a new conduit would seem to only encourage the further development of the Athabascan oil sands in Alberta. This is a dirty business, to be sure: Vast tracts of spruce and fir are cleared to make way for open-pit mines, from which deposits of sticky black sand are shoveled out and then rinsed to yield viscous tar. For deeper deposits, steam is shot hundreds of feet into the earth to melt the tar enough that it can be pumped to the surface. Then there are the emissions associated with mining Canadian oil sands: It produces two and a half times as much carbon dioxide and other heat-trapping gases as oil drilling in, say, Saudi Arabia or west Texas.

Bloomberg as you might expect from a business site, goes on to give the argument for building Keystone XL in terms of jobs and the economy (and in a much more measured way than the strident columnists in the Postmedia chain here)

Bloomberg concludes

Keep in mind, the U.S. is crisscrossed by thousands of miles of pipelines carrying crude oil, liquid petroleum and natural gas. One of these is the Keystone 1 pipeline, which already carries crude from the oil sands. Yes, these pipes sometimes leak — spectacularly last year when almost 850,000 gallons of oil spilled from a ruptured pipe in Michigan. Far more often, when leaks occur, they are small and self-contained.
After the public hearings, the U.S. should give TransCanada the green light — and then make sure the company manages pipeline design and construction with care.

Get the picture. As far as I can tell, no one, no one in the major news media is accurately describing what will flow through the Keystone XL and Northern Gateway pipelines. Again the accurate descriptions come from  the local media in northwestern BC who have attended years of local briefings and hearings. 

Oil comes from oil sands, right? Here is where the use of the term “oilsands’ leads to misleading coverage.  It is where senior editors at CP and other senior editors at other news organizations are wrong.  Saying oil or crude will flow through these specific pipelines does lead to  misinterpretation and misunderstanding and it comes directly from the ill advised use of the words “oil sands.”

Say “oil” and, although it is a generic term, most people think of the substance you put in an engine, ranging from the thick, black gooey stuff that goes into a two stroke boat engine, through the lighter oil that goes into your car or the even lighter oil used by model makers. “Petroleum” would probably be a better generic term.

553-giantcrude.jpgSay crude and  most people would think of  James Dean covered in the crude from the gusher in Giant or similar movie scenes. Or for those old enough to remember, they think of the opening of the Beverly Hillbillies when the “bubbling crude” comes out of the ground at Jed Camplett’s farm.

So what is going through the pipelines?  While Enbridge uses the term “oil” in its promotional brochure on Nothern Gateway (pdf file), in the briefings here Enbridge officials always talk of “bitumen.” They know that the people living in Kitimat, again whether supporter or opponent, have done their home work. Everyone here  knows it won’t be “oil” in the pipeline.  But it seems that the public relations branches of  Enbridge and TransCanada  still believe they can spin the media into reporting the pipelines will just be carrying oil.

So what is going to be in the Northern Gateway and Keystone XL pipelines? Read the documents filed with the Joint Review Panel and you find out it is “diluted bitumen”  (The bitumen from those sandy hydrocarbons in Alberta has to be diluted or it won’t flow through the pipeline.)

Documents filed with the Joint Review Panel by Stantec, an environmental consulting company based in Fredericton, New Brunswick,  hired by Enbridge, and frequently retained by the energy industry  uses this definition:

diluted bitumen A hydrocarbon consisting of bitumen diluted with condensate in order to reduce viscosity, rendering it suitable to be transported via a pipeline.  In addition to condensate, other subjects can be used as a dilutant (naptha and synthetic oil)

So what is condensate?

Again as defined by industry consultant Stantec condensate is:

condensate:  A low density mixture of hydrocarbon liquids that are present in raw natural gas produced from many natural gas fields or which condense out of raw gas if the temperature is reduced below the hydrocarbon dew point temperature of the raw gas.

(Another angle the media has ignored about the Northern Gateway project. While it carries diluted bitumen west from Alberta, there is a twin pipeline that carries the condensate east to Alberta.)

What to call the pipelines and the product?

So let’s talk about Northern Gateway and Keystone XL first.   These pipelines are different from the other pipelines that Bloomberg and other media say crisscross North America.

These pipelines will be carrying diluted bitumen, not oil, not crude.

When the public think of oil they think of a lubricant that enhances flow, not a gritty substance that has to be diluted before it can move. Diluted bitumen is a mixture of sand and soil and crude hydrocarbons, with various petrochemicals added to so that that mixture can actually get through the pipelines.

The use of diluted bitumen is raising all kinds of questions.   There were questions at last week’s forum on the effect of the friction from the sand on the stability of the pipelines.  There were questions at the forum about the corrosive nature of the condensate added to the bitumen on the stability of the pipelines.

These questions do not arise when it comes to conventional pipelines which have been built for the past century.

While there have been major oil spills for decades on land and sea, there has never been a major spill  of bitumen in either a pristine watershed or the ocean.  There has never been a major spill involving this mixture of  bitumen and condensate.  

Unfortunately, the ultimate answer to the question of how dangerous such as spill could be, will only be found out if there is disaster.

554-enbridgekitimatriver.jpgA photo map of the Enbridge Northern Gateway Pipeline (in yellow) showing its route close to the Kitimat River, site of the town’s water supply. (Enbridge. Filed with the Joint Review Panel)

The Northern Gateway Pipeline follows the route of the Kitimat River. One of the most frequent questions is what happens to the town’s water supply if the pipeline breaks.

There are thousands of pages on the Joint Review Panel website that show that Enbridge and their consultants have done all kinds of tests, modelling and contingency planning to support their stand the pipelines  and the tankers are as safe as possible. There are documents from environmental groups and others that take the opposite position.

So to maintain its already shaky credibility the media must be accurate.  Accuracy is the best form of neutrality.

So here are my style/copy suggestions:

The media should call what is going into the Northern Gateway and Keystone XL pipelines  “diluted bitumen” on first reference and “bitumen”  on subsequent references.

It is NOT accurate to call it “oil.” It is not really accurate to call it “crude.”

It is  crude oil mixed with sand and the condensate chemicals.  To call what will go through the Northern Gateway and Keystone XL pipeline simply as oil  or crude is leading to gross  misinterpretation and  complete  misunderstanding.

The media should continue to use oil when they are referring to conventional oil flowing through a conventional pipeline.

The public isn’t stupid.  If you ask a Grade Three student in Kitimat about bitumen and condensate you’ll get a pretty good answer. If the media has to produce sidebars,  graphics, interactives, explainer items,  to explain what bitumen is, the sooner the better, so that those taking part in the debate and those reporting it know what they’re talking about.

Tar sands/Oil sands

It is clear that the Canadian  media managers who decided in the mid 2000s that the term “oil sands” was more neutral than “tar sands” blundered.

Yes the environmentalists do use “tar sands” and for some it can be pejorative.  But if you have ever seen the stuff it certainly is tar. 

Just as Enbridge uses “oil” in its brochure  on Northern Gateway but says the real thing “bitumen” in meetings, “oil sands” is the preferred energy industry spin term. The use of the term “oil sands” reduces media credibility.

Using “oil sands”  likely amplifies the general belief that the “corporate media” is in the pocket of big business and thus reduces the credibility  of the shrinking numbers of  hardworking reporters left working in the field.

387-Jointreviewbriefing_June_16_2011.jpgHere crowd sourcing and social media help. There are postings both on Open File and Tyee saying the terms “bitumen sands” or “bitumen-bearing sands” are proper neutral terms. I have used the term “sandy hydrocarbons” in this article, I came across it in a briefing document some while ago and it stuck in my mind (though I can’t remember where I saw it).

It is up to public editors, ombudspersons and style book editors to make the call here for their organizations.   I believe that if the media starts using “bitumen sands” as a technically accurate and neutral term for what is found in northern Alberta, the readers and viewers will  quickly accept it.

Staff of the Joint Review Panel brief residents of
Kitimat on the process, June 16, 2011.
(Robin Rowland/Northwest Coast Energy News
)


The big picture. Why isn’t the environment in the style books?

There is a bigger problem that I discovered when I was looking into this issue.  I checked the Canadian Press Stylebook to see what the editors said about the environment and found nothing. Absolutely nothing.  There are chapters on business news, entertainment, sports, even travel, but nothing on environmental coverage.

A very quick check with copy editor friends seems to have come up with same result across the media. Media stylebooks don’t consider the environment important enough to have a full chapter. (I may have missed some of course, the check was very quick) yet environmental stories are in the news every day.

The Associated Press was founded in 1848, in part so the New York newspapers could cooperate in getting the latest business news from Europe, first from ships and then from the transAtlantic cable.  So business news has been essential to the media  for at least a century and a half.  This, I believe, has created this historical, and probably   unintentional, institutional bias that favours word usage preferred by business.  If  media style books had  environment chapters then the question of  oil sands/tar sands would  have been considered more thoroughly and the “neutrality” of “oil sands” questioned. 

Who knows what other environmental issues have been considered only superficially because stylebooks don’t have a chapter on the environment?

Reporters in the field  are often left angry and frustrated by rulings from public editors and ombudspersons who may, despite their efforts, err on the side of  “neutrality” rather than “accuracy” especially in this era of extreme polarization.

Media managers often take the path of least resistance, especially if they are being inundated with complaining e-mails and letters. 

A stylebook chapter on the environment should stress accuracy over neutrality. Thus it serves the public.

A rigorous chapter in a media style book on the environment (and also on science which is also lacking) would give guidance to reporters in the field, editors at the desk  and allow managers to tell the complainers with agendas just how the issue has been examined.

This site has always used bitumen to describe what will be in the Northern Gateway Pipeline. From now on it will use bitumen sands in copy, and will use tar sands and oil sands in direct quotes as appropriate. I hope the rest of the media will follow.

Disclosure: I worked for CBC.ca from 1996 until I took early retirement in 2010. I have also freelanced for both Canadian Press and OpenFile.

 Glossary of terms used in Stantec environmental report (PDF excerpt from original file)

Harper appears to endorse Northern Gateway in TV interview

Energy Politics

In an interview with Bloomberg News, Prime Minister Stephen Harper strongly endorsed the bitumen pipeline from Alberta to Texas, the controversial Keystone XL project and then went on to apparently push for the Enbridge Northern Gateway project by saying “there is all the more reason why Canada should look at trade diversification and particularly diversification of energy exports.”

In the interview with the business news service Harper said U.S. approval of TransCanada Corp.’s proposed $7 billion Keystone XL pipeline is a

 “no-brainer” because it will create jobs and add to America’s secure energy reserves.

“The need for energy in the U.S. is enormous, the alternatives for the U.S. are not good, on every level,”

Harper said he’s “confident” the pipeline will be built.

Keystone would link Canada’s oil sands to U.S. refineries on the Gulf of Mexico coast. The 2,673-kilometer pipeline would begin in Hardisty, Alberta, and cross Saskatchewan, Montana, South Dakota and Nebraska.

The alternatives for the United States are not good. And, you know, on every level, not just economic (but) political, social, even environmental, the case is very strong for this…”The fact that there are these kinds of pressures to, you know, to potentially take decisions which would, in my judgment . . . to avoid a decision would be a complete no-brainer.”

Shawn McCarty of The Globe and Mail interprets Harper’s statement this way:

the federal government has broadly endorsed the oil industry’s efforts to build new pipelines to the West Coast to open up new markets in Asia.

The National Energy Board is reviewing plans for a natural gas pipeline to Kitimat, B.C., and a plant to liquefy the gas so it can be exported via tanker.

The NEB and Canadian Environmental Assessment Agency are holding a joint review of Enbridge Inc.’s more controversial Northern Gateway oil pipeline to the coast. The Gateway project is opposed by environmental groups and first nations, whose traditional lands would be affected.

Harper has now added his voice to cabinet ministers Joe Oliver and James Moore in pushing for the Northern Gateway Pipeline, which once again raises the question, why have the Joint Review Panel since it appears the decision to go ahead has already been made?

Related Link Vancouver Sun U.S. approval of Keystone a ‘no-brainer’: Harper

Review: Pipeline to prosperity or channel to catastrophe? Globe and Mail

Energy Pipeline Review

Pipeline to prosperity or channel to catastrophe?

The Globe and Mail publishes an essay by Alberta author Chris Turner, author of The Leap: How to Survive and Thrive in the Sustainable Economy.

The essay appears, on the surface, to be an even handed look at the Northern Gateway Pipeline, balancing the environmental concerns with the economy.

 In the end, however, Turner sides with where he lives, the province of Alberta, and his compromise could be the destruction of an area that is a thousand or so kilometres from his home.

There’s a more recent Canadian tradition, though – the one that celebrates moderation, fair play, stewardship and compromise. It gave rise to the national parks, land-claims tribunals, Nunavut, Greenpeace and the Montreal Protocol. It argues that Canada can do more with its natural abundance than extract, export and exhaust it at maximum speed. When Enbridge touts its pipeline-safety measures and marine stewardship – the double-hulled boats, the master mariners tugging the tankers carefully past Great Bear’s salmon streams – it is sincerely attempting to participate in that vision.

Yet sincerity is not the same as authenticity. Avoiding an oil spill is not a substitute for reducing greenhouse gases. The conversation has skipped ahead a generation while Canada slept. Catching up could begin with the simple agreement that the wild land of the spirit bear is no place for pipelines – but also that there will probably be a place for pipelines, at least for the near term. But that would be just the start of an honest discussion of Canada’s uncharted energy future.

For the long term health of the planet, reducing greenhouse gases is vital for the preservation of our current civilization.

For Turner, in the end, the old argument prevails, what is good for Albertans is good for the rest of the country, Alberta=Canada.

There is little doubt that the current management of Enbridge and Northern Gateway is sincere in their efforts, or as sincere as an energy company can be.  Unfortunately there is no guarantee that subsequent management will care as much after the approvals are signed and sealed and the pipeline is built.

Apart from those who may actually work for Enbridge if there is an oil spill in the future, Albertans will be able to drive into the wilderness and enjoy the Rockies while, if there is a spill, the salmon, halibut, seals, whales, eagles, gulls, grizzlies, black and kermode bears, not to mention the residents of the northwest First Nations who have been here for thousands of years and the relatively recent non-aboriginal residents will be left to clean up the mess and pay for that cleanup, while Alberta continues to prosper.